瑞士，米斯——国际篮联三人篮球FIBA 3x3今日正式宣布，与爱奇艺体育签署为期两年的独家数字媒体版权合作协议，双方协议期限至 2028年。这是FIBA 3x3首次在中国这一国际篮球最重要、最具活力的市场达成独家数字版权合作，为三人篮球的发展开启了全新篇章。根据协议，爱奇艺体育将通过爱奇艺、奇艺果 TV 等旗下平台，向中国观众呈现FIBA 3x3顶级赛事，让球迷们得以享受FIBA 3x3全年赛事的独特魅力。本次合作覆盖多项重磅赛事，包括备受瞩目的 2026 年FIBA 3x3国际篮联三人篮球世界杯，该项赛事将于6 月 1 日至 7 日在波兰华沙举办，届时全球顶尖国家队将角逐最高荣誉。

二 |     Influenza and other respiratory viruses are starting to circulate but so far remain lower than this time last year, according to the Centers for Disease Control and Prevention.As of Oct. 7, CDC's FluView weekly report showed that the percent of flu cases were relatively unchanged, rising about 1% compared to the week prior.In that same timeframe, 1,127 people were hospitalized with influenza, up from 1,050 people the week prior. About 35% of all flu hospitalizations were reported in the southeast of the U.S., which experts say is a typical trend at the start of the flu season.Most of the flu cases detected were Influenza A and the most common subtype was Influenza A(H1N1), which is the strain of the virus that the flu vaccine usually offers better protection from, according to the CDC.The percent of all reported respiratory viruses circulating over the past week have been relatively unchanged nationally, but there is regional variability. Region 9 -- made up of Arizona, California, Hawaii, and Nevada -- was the only region that saw an increase.Still, the numbers in all regions of the U.S. remain below their baseline and outpatient respiratory illness activity is either minimal or low throughout most of the U.S., according to the CDC.Alaska is the only state that is currently experiencing moderate respiratory illness activity. Influenza typically circulates this time of year and peaks between December and February for most of the U.S., according to the CDC.Respiratory syncytial virus (RSV) numbers are on the rise and are projected to increase further, according to the CDC's weekly surveillance. RSV typically circulates from October to April, according to the CDC.

How to prepare for this year's cold and flu season

This time last year, the U.S. was bracing for a "tripledemic" amid rising cases of COVID-19, influenza and RSV after the seasons became more unpredictable during the COVID-19 pandemic.Dr. John Brownstein, chief innovation officer at Boston Children's Hospital and an ABC News contributor, said these early cases are behaving in a more predictable pattern."The data is pointing to something a little bit more par for the course. We're seeing the early rise of RSV and flu at a time when you'd expect it," Brownstein said.Brownstein, however, cautioned that cases of respiratory viruses are expected to increase further and higher levels still have potential to strain health systems and cause severe illnesses, Brownstein said."I think there's still concern around the threat of all three respiratory viruses plus, of course, the rest of the seasonal mix [of viral illnesses], wreaking havoc on our health systems," he said.Experts are hopeful that new and updated immunizations that protect against COVID-19, influenza and RSV will stave off the strain on health care systems.These viruses may only cause mild illness for many people, but young babies, pregnant women, people who are immunocompromised and the elderly are at highest risk for severe disease.Everyone 6 months and older is eligible for an updated COVID-19 shot and the annual flu vaccine.The Department of Health and Human Services told ABC News that, so far, more than 7 million updated COVID-19 shots have been administered. The CDC recommends getting the COVID-19 and flu vaccines by the end of October and encourages both to be given at the same time.Adults who are 60 years and older can get an RSV vaccine and pregnant women who are in their third trimester can get an RSV shot that provides protection against RSV to their baby for the first 6 months of life.Babies less than 8 months old who are born to mothers who did not get an RSV vaccine during pregnancy can get a protective shot called nirsevimab that offers about five months of protection against RSV.Nirsevimab is a one-dose shot made of monoclonal antibodies, which are proteins manufactured in a lab and mimic the antibodies the body naturally creates when fighting an infection. This is different than a vaccine, which activates the immune system.Brownstein said the pandemic has helped make many health systems better prepared for seasonal spikes in respiratory viruses and is hopeful that people are more motivated to stay up to date on shots that are available for protection and prevention this respiratory virus season."Now is really the time to get the protection advanced of the seasons really heating up," Brownstein said.Dr. Jade A Cobern, M.D., M.P.H, a licensed and practicing physician, is a member of the ABC News Medical Unit.。此外，本次合作也将重点关注FIBA 3x3世界巡回大师赛及各大洲杯赛等核心赛事。同时，这一合作标志着FIBA 3x3首度在中国市场达成独家数字版权协议，首次为中国球迷搭建起覆盖全年国际赛历的专属转播渠道。这项里程碑式的合作将从即将到来的2026年FIBA 3x3亚洲杯开始。作为国际三人篮球赛历中竞争最激烈的赛事之一，这将是亚洲杯连续第五年举办，届时区域内顶尖球星将齐聚狮城，点燃赛场。国际篮联三人篮球负责人亚历克斯·桑切斯（Alex Sanchez）表示："与爱奇艺体育的合作对FIBA 3x3而言是一个里程碑时刻，这不仅在于中国市场本身的重要性，更在于它所具备的规模与潜力能够帮助我们吸引新的球迷群体，进一步扩大和加速赛事的影响力，从而持续推进我们在全球范围内推广三人篮球的使命。同时，爱奇艺体育作为一家专业数字媒体，致力于为观众提供一系列顶级体育赛事转播。我们相信，中国球迷将享受到FIBA 3x3的最佳观赛体验。“爱奇艺体育副总裁石琳表示："爱奇艺体育很高兴能成为FIBA 3x3在中国大陆地区的独家数字媒体合作伙伴。三人篮球所展现出的青春活力与比赛中的激烈对抗，与中国当下体育消费者的观赛偏好高度契合。我们将依托强大的媒体分发网络和专业的IP运营经验，为FIBA 3x3提供全方位的推广并将深入报道国际篮联三人篮球的各项赛事。"